Many founders may have experienced this tense moment: facing investors while your slides are either too text-heavy or logically confusing, and you still struggle to explain your core advantages clearly.
In fact, for a startup, a business presentation is very simple. As long as you learn to create a clear, easy-to-understand and focused set of slides, you can quickly build trust with investors. This guide will walk you through how to create an outstanding business presentation. Let’s dive in.
Why is a business presentation so important for a startup?
Investors are often pressed for time, and a poorly made business presentation can immediately cause your project to be dismissed. For startups, the essence of a presentation is to explain things clearly in the shortest time possible.
If you can clearly answer these three questions, you are already ahead of many other startups.
1.What problem are you solving?
This part is about presenting your product. The key is to first describe the user’s real pain points and then explain how your product solves them. Avoid detours. The more specific you are, the more relatable it becomes.
2.Why is your product better than others?
Focus on explaining your product’s differentiated advantages. Don’t simply say “we are better.” Use specific comparisons and data so investors can immediately see what makes your product stand out.
3.How much funding do you need?
State the amount, the purpose and the expected return. Do not vaguely say you need “some money.” Investors need to know where the money goes and what result it can bring.
A business presentation must be clear and direct so investors can quickly understand your value and move forward with potential cooperation.
Now let’s follow these steps to create a concise, logically structured business presentation.
Five steps to create an outstanding business presentation，step by step guide
1.Define the core objective and audience
First determine the purpose of the business presentation, such as fundraising or customer pitching, and understand what your audience cares about. Investors focus on data, while customers focus more on user experience. This helps prevent your content from drifting away from the main points.
2.Organize the logical outline
Create an outline for your slide content based on your objective. If this feels difficult, you can use the AI outline generation feature in Smallppt. Simply enter the topic and you can quickly get a suitable structure.
For example, you can follow the same three questions mentioned above.
3.Choose an appropriate template
This is one of the most important steps. A presentation made for your company represents its image. It is best to choose a template yourself and make adjustments so it matches your company’s style.
However, if you are not good at choosing or designing templates, you can try some tools. For example, you can directly generate a business presentation using Smallppt. It not only provides a wide variety of templates but also categorizes them by style, making selection much easier.
4.Fill in and refine the content
After placing your content into the slide template, try to replace long paragraphs with concise bullet points. This keeps the presentation clean and helps highlight the core information.
5.Polish the details and test your slides
Ensure consistent fonts and colors, and remove unnecessary information and graphics.
When presenting offline, always test your device compatibility in advance to make sure the slides run smoothly without lag.
What should a startup pay attention to when making a presentation?
1.Do does not pile up irrelevant details
There is no need to show every feature of your product. Focus on the most important ones. For example, if you developed a cross-border e-commerce software, you do not need to explain how the interface is designed, but rather highlight important information such as having five thousand paying users.
2.Data must be accurate
Avoid empty statements like “a trillion-dollar market.” Use concrete data instead, such as “within eight months of launch, monthly revenue increased from ten thousand to one hundred and fifty thousand” or “a repurchase rate of forty percent.”
3.Keep the slide count moderate
No investor wants to read dozens of pages. Ten to fifteen slides is ideal. Each slide should focus on one key point so the content is easy to follow.
Three tips to help your presentation stand out
1.Use storytelling instead of hard selling
Start with a relatable scenario, such as “I have a pet but rarely have time to walk it, and I found many people around me have the same problem, so I created this dog-walking service app.” This is more engaging than directly introducing the product.
2.Prepare two versions
Prepare two versions of your presentation, one full version for formal pitches and one short version for quick online communication. This allows you to adapt to different situations and increases your chances of getting investment.
3.Avoid reading directly from the slides
Fully internalize the content of your presentation. When investors ask questions, you should be able to respond naturally without relying on the slides. Speaking naturally and confidently is much more professional than reading word for word.
For startups, the core of creating a presentation is helping investors quickly understand and remember your value. Follow the steps and suggestions above to refine your business presentation, and also learn to use tools like Smallppt. This AI assistant can save you time on design and structuring so you can focus on improving your product and accumulating data.
Browsing is not as effective as trying it yourself. Create a better business presentation today.
FAQs About Creating Commercial Presentations
Q1. How should I present the advantages of my product?
Focus on your product’s differentiation. Support your claims with data and briefly explain real use scenarios. Emphasize product barriers to avoid vague descriptions.
Q2. What if I do not know how to build the logical structure?
You can try using this common framework: pain point, solution, advantage, results, action. Or you can directly use the AI outline generation feature in Smallppt. Enter your topic and the framework will be ready in ten seconds.
Q3. Without design experience, how can I choose a template that fits my company?
First, identify your company’s core brand elements. Replacing the logo and adjusting the colors and fonts are often enough to make the template match your company image.
Q4. What time can be saved by using Smallppt to create slides?
It can save the time needed for designing layouts, manually organizing the structure and creating data charts. Even beginners can complete a professional-level slide deck within one to two hours.
